Privacy Policy
Introduction
This Privacy Policy explains how www.swvlsports.co.uk ("we," "us," or "our") collects, uses, and protects your personal information when you visit our website. We are committed to ensuring your privacy and protecting any personal data you provide to us.
Information We Collect
We collect information about you when you visit our website using the following tools:
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Google Analytics
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Microsoft Clarity
These tools help us understand how visitors interact with our website, allowing us to improve our services and user experience.
Google Analytics
Google Analytics collects information such as:
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Your IP address (anonymized)
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Browser type and version
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Operating system
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Pages visited and time spent on each page
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Referring website
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Geographic location (country and city level)
Microsoft Clarity
Microsoft Clarity collects information such as:
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Mouse movements, clicks, and scrolls
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Browser information
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Device information
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Language settings
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Pages visited and time spent on each page
How We Use Your Information
We use the collected information to:
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Analyze website traffic and user behavior
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Improve our website's functionality and user experience
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Identify and fix technical issues
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Develop new features and services
Data Storage and Security
The data collected by Google Analytics and Microsoft Clarity is stored on their respective secure servers. We do not have direct access to this data, but we can view aggregated reports and analytics.
Third-Party Access
By using Google Analytics and Microsoft Clarity, we share some of your data with:
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Google LLC
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Microsoft Corporation
These companies process your data in accordance with their own privacy policies.
Your Rights
You have the right to:
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Access the personal data we hold about you
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Request correction of inaccurate data
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Request deletion of your data
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Object to the processing of your data
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Request a copy of your data in a portable format
To exercise these rights, please contact us using the information provided in the "Contact Us" section below.
Cookies
Our website uses cookies to enhance your browsing experience and collect analytics data. You can manage your cookie preferences through your browser settings.
Consent
By using our website, you consent to the collection and use of your data as described in this Privacy Policy. If you do not agree with our practices, please do not use our website.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page.